Title:  Senior Integrated Transaction Banking Product Offering Manager

Job Description

1. Customer Behavior and Market Trend Research:
   • Conduct in-depth research on customer behavior, market trends, and competitive landscapes to inform product strategy and marketing plans.
2. Concept Ideation and Stakeholder Management:
   • Collaborate with cross-functional teams to generate innovative product concepts.
   • Manage stakeholder relationships and ensure alignment with overall business objectives.
3. Support Sales Engagement Marketing Plan and Optimization Strategy:
   • Collaborate with partners’ sales teams to develop and optimize marketing strategies for key sales and acquisition campaigns.
   • Coordinate with partners to ensure campaign requirements are clearly communicated, understood, and executed effectively.
   • Working with partners’ team to monitor campaign performance metrics, ensuring campaigns are meeting desired KPIs.
   • Analyze campaign performance metrics and provide insights for campaign successes and areas for improvement, utilizing data to make informed recommendations.

Job Qualification

• Customer Segmentation and Targeting:
  • Proficiency in planning customer segmentation and targeting strategies for effective marketing campaigns.
• Customer and Marketing Research:
  • Demonstrated expertise in conducting user research to enhance product concepts based on customer understanding.
  • Proficient in market research for target audience insights and campaigns mechanic and media usage
• Marketing Campaign Management:
  • Extensive experience in planning, executing, and optimizing marketing campaigns from inception to completion.
• Experience:
  • Minimum of 3 years or more experience in marketing strategy or customer experience strategy, preferably in consulting agencies or banking environments.
• Education:
  • Bachelor's degree in business administration, Communication Design, Industrial and Experience Design.
  • Master's degree in marketing, Data, or Business Strategy is favorable.