Title:  Senior Segment Management Specialist

Job Description

• Analyze retail customer behavior and market trends through various data to understand customer needs.
• Develop segment insights, sub-segment considering risk & return profile, and perform competitive market analysis
• Develop comprehensive retail segment strategies and objectives, considering accounting profit and economic profit
• Guide and drive the business, including Product and Channel management, to operate in alignment with the objectives and segment strategic direction.
• Develop segment performance targets and a KPI dashboard (e.g., segment penetration, Segment CSAT, segment growth, new segment share of wallet, market benchmark, target business with high-level KPIs)
• Communicate Segment strategy and KPI and insights to Product and Channel teams to align integrated Channel & Product experiences with segment strategy and facilitate segment-based insight as input for product strategy, design and sales and servicing decisions.
• Provide assistance in the publication of a variety of reports, both within and outside the bank.

Job Qualification

• Master’s degree in Finance, Business Management, Accounting, or related fields.
• At least 3 or more years of experience in Segment Strategy/ Sales Management/ PMO/ Marketing Strategy/ Business Development, or related fields.
• Have an experience in Marketing campaign and Performance measurement.
• Excellent command of English both written and spoken. Logical thinking and problem-solving skills.
• Proficient in using MS Excel and PowerPoint.
• Banking background will be highly considered