Title:  Marketing Operations Analyst (Contractor)

"Work Where Wow, Happens Every Day"

Become Our: Marketing Operations Analyst (Contract 12 Months) – MAKE by KBank

Why You'll Love Being Part of Our Team

At MAKE by KBank, we leverage data to power personalized customer experiences and drive business growth. As a Data Operations Analyst, you will play a key role in supporting data-driven marketing campaigns, business reporting, and operational excellence.

You'll collaborate closely with Business, Marketing, Product, and Data Analytics teams to ensure accurate campaign execution, high-quality reporting, and reliable data operations that directly contribute to customer acquisition, engagement, and revenue growth.

How You'll Make an Impact

• Prepare and deliver monthly, weekly, and recurring business reports for management and business stakeholders.
• Support cashback calculation, validation, and reconciliation for marketing campaigns.
• Generate targeted customer lead lists for in-app media placements and marketing initiatives.
• Translate campaign requirements, eligibility criteria, and targeting rules into accurate SQL queries.
• Execute campaign targeting and lead selection processes with high accuracy and within SLA.
• Validate customer targeting results to ensure data accuracy before campaign launches.
• Monitor campaign execution results and troubleshoot data-related issues, including incorrect targeting, missing users, or data discrepancies.
• Perform data validation and quality checks to identify missing data, anomalies, and logic inconsistencies.
• Follow standardized data operation processes, templates, and documentation to ensure consistency across deliverables.
• Assist in documenting business rules, SQL logic, reporting methodologies, and operational procedures.
• Collaborate with cross-functional teams to continuously improve reporting processes, campaign operations, and data quality.

What You'll Set You Up for Success

• Bachelor's degree in Data Science, Statistics, Computer Science, Business Analytics, Economics, Information Systems, or related fields.
• 1–3 years of experience in Data Operations, Business Analytics, Marketing Analytics, Campaign Operations, Reporting, or related roles.
• Basic to intermediate SQL skills with experience writing queries, joins, aggregations, and filtering datasets.
• Strong proficiency in Microsoft Excel, including Pivot Tables, lookup functions, and data analysis.
• Strong attention to detail with the ability to identify data inconsistencies and maintain high levels of accuracy.
• Good analytical thinking and problem-solving skills.
• Ability to manage multiple priorities and work effectively under tight deadlines.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Experience with BI tools such as Tableau, Looker, or Power BI is an advantage.
• Exposure to marketing data, customer segmentation, campaign operations, or digital products is a plus.
• Basic understanding of fintech products, digital banking, or customer lifecycle marketing is preferred.

Why This Role Matters

In this role, you'll directly contribute to the success of MAKE by KBank by:

• Increasing customer reach and conversion across in-app media placements.
• Accelerating go-to-market speed for financial product campaigns.
• Improving campaign targeting accuracy while reducing operational errors.
• Enabling faster experimentation and continuous optimization of marketing strategies through reliable data operations.
• Delivering trusted data and insights that empower business teams to make informed decisions.